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What consumers want on social networks

In recent conferences I have talked a lot about social media. I have several clients who ask me whether it makes sense to open a page on Facebook and have to return ... The debate on commercial use of these sites created for recreational purposes is fairly heard.

I believe that a company can not, however, unaware of its existence, even though we all know that this is not advertising and the language is quite different. By Luke
Cont i read an interesting study of Sherpa on why users choose to follow a company on social networks (facebook, twitter, etc.).

interesting is this:

Users Described as "max connectors"-Those with at least 500 social connections-Were Than average less interested in getting deals. Instead, they're cared about new products and company cultures, Demonstrating The Deeper engagement expected by social media power users.

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Tripadvisor: 2010 seconds the best hotel users

Whenever I mention to a conference there is any hotel Tripadvisor angry that I wonder how to fight or get out ...
As I have said many times when I talk about Web 2.0 or the hegemony of Google makes no sense to ask ethical questions or say whether it is right or wrong, the fact is that is what we have now. We can join the conversation, learn the rules, or remain cut off. But we can not block the flow.

take this opportunity to link the ranking of the best hotels 2010
http://www.tripadvisor.it/TravelersChoiceList-cBestService
In Italy the favorite hotel is the oldest bridge in Venice. Hotel Vecchio Asilo San Gimignano much discussed in the previous edition, the seventh place. See also
best BB in the world>>

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Museums and archives

all day today at the Pergola in Florence are talking about museums, archives and libraries web 2.0 . The the live stream here, and below I want to leave some interesting links that I shot Luca Conti (mythical).

http://museumtwo.blogspot.com/2008/02/library-of-congress-rocks-flickr.html
http://museumtwo.blogspot.com/2007/03/institutional-blogs-different-voices.html
http://www.exhibitfiles.org/
http://www.museumnext. org /
Soon - I hope - it's up to me talking. I wonder if this will affect my presentation audience.

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The Web 2.0 conference on equestrian tourism: the Tuscan horse trails

This morning I was in Florence at Stibbert, beautiful museum of armor and knights (I will talk 'on ioamofirenze ) for the conference on equestrian: "Riding Trails of Tuscany". The percorzi designed for tourists who want to turn horse are interesting, there remains the problem of knowing how to communicate. The data
equestrian IN ITALY:
150,000 Italians go on horseback, there are 400,000 horses, € 6 billion in annual revenue, which become incliudiamo 10 billion if the world of betting. Concentration
tourism in central Italy: 45% of the facilities to the equestrian world is concentrated in Tuscany, Umbria, Emilia Romagna, Lazio.
Who is the tourist who goes to horse? man, age 40-55 years. 35% (and growing) is a woman.
72% of tourists to this travel to the province, in groups of 5-10 people and a 3 night stay.
sleeps mostly on a farm (65%), then riding schools (22%), and in riding schools (13%).
E 'a Tourism is worth the whole year:
51% between June and September
winter
16% 18% 15%
spring autumn

My speech was disruptive enough: I showered the audience with concepts of Web 2.0: social media, twitter, youtube, flickr, brand reputation, and so on. Sin has breached the 10 minutes available, but I think the audience has appreciated.

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Conferences and workshops in Florence

I finally finished some of the presentations that lighthouse 'next week. Week full ... it begins:

Monday, January 18, from 9 to 14, with a workshops for schools, business operators, travel agents and journalists on school trips. After the presentation of the general catalog of tracks and routes in Tuscany for schools, I will speak with a section on online promotion through social networks and blogs. Finally I toyed a bit 'students to an ad hoc group created on Facebook.
continue:
Tuesday, January 19 with a seminar on equestrian , here I will talk about 'social media and online promotion with Flickr, Twitter, Youtube, etc.. aimed at business operators, farm, stables, etc.. See program>>
The afternoon I'll be at home in Creativity the project "Cities of the future of the Tuscans in the world" paths of growth among new skills and creativity in Web 2.0 era network. Posted by Toscana Promozione and Fondazione Sistema Toscana. I will talk 'in my blog I Love Florence .
It concludes: Friday, January 22
with my participation in the conference organized by the Museum of Man, with Luca de Biase, entitled "Being is still a condition to be? - Archives, Libraries, Museums: Reflections on cultural heritage in the contemporary ". More info on site of the Museum of Palazzo Vecchio .

Over the weekend I expect a nice drop eh eh ...

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Advertising on genius Barcelona Metro

few days ago I was in Barcelona with friends and watching the subway stops I notice something familiar ... in Spain are really brilliant! I wonder how many understand the in Italy ...