This morning I was in Florence at Stibbert, beautiful museum of armor and knights (I will talk 'on ioamofirenze ) for the conference on equestrian: "Riding Trails of Tuscany". The percorzi designed for tourists who want to turn horse are interesting, there remains the problem of knowing how to communicate. The data
equestrian IN ITALY:
150,000 Italians go on horseback, there are 400,000 horses, € 6 billion in annual revenue, which become incliudiamo 10 billion if the world of betting. Concentration
tourism in central Italy: 45% of the facilities to the equestrian world is concentrated in Tuscany, Umbria, Emilia Romagna, Lazio.
Who is the tourist who goes to horse? man, age 40-55 years. 35% (and growing) is a woman.
72% of tourists to this travel to the province, in groups of 5-10 people and a 3 night stay.
sleeps mostly on a farm (65%), then riding schools (22%), and in riding schools (13%).
E 'a Tourism is worth the whole year:
51% between June and September
winter
16% 18% 15%
spring autumn
My speech was disruptive enough: I showered the audience with concepts of Web 2.0: social media, twitter, youtube, flickr, brand reputation, and so on. Sin has breached the 10 minutes available, but I think the audience has appreciated.
equestrian IN ITALY:
150,000 Italians go on horseback, there are 400,000 horses, € 6 billion in annual revenue, which become incliudiamo 10 billion if the world of betting. Concentration
tourism in central Italy: 45% of the facilities to the equestrian world is concentrated in Tuscany, Umbria, Emilia Romagna, Lazio.
Who is the tourist who goes to horse? man, age 40-55 years. 35% (and growing) is a woman.
72% of tourists to this travel to the province, in groups of 5-10 people and a 3 night stay.
sleeps mostly on a farm (65%), then riding schools (22%), and in riding schools (13%).
E 'a Tourism is worth the whole year:
51% between June and September
winter
16% 18% 15%
spring autumn
My speech was disruptive enough: I showered the audience with concepts of Web 2.0: social media, twitter, youtube, flickr, brand reputation, and so on. Sin has breached the 10 minutes available, but I think the audience has appreciated.
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