Guantanamo Satellite Dish

What determines the success of an e-commerce?

After the coffee break we start again with the intervention of B2commerce on the various factors which could affect the success of an e-commerce site based on two case histories ( a positive and a negative).

To have a successful ecommerce

:
- Choice Platform (expandable, flexible, seo friendly)
- selection of products (and product expertise in the field of quality and / or price, constant insertion of new products, info details)
- customer orientation (sell what the customers want, responding to requests, be present in case of need, the customer is almost always right).
ok advice on the use of products, efficient customer care, extensive info on the site, depth catalog ... The problem of product assortment can 'influence.
- addition to the visibility : ok push up Google, but once arrived at the site, you must convert. At least 1%. To understand performance bottlenecks requires an analysis of websites.
Also: other marketing tools (blogs, newsletters, social) to be integrated. The same communication shall be used on website, blog, fb.
eye that sometimes the users of the blog then do not convert on the site!
- Everything 'that goes beyond the site logistics, customer care, planning purchases.

See also the previous post on e-commerce roundtable .